I’m learning about marketing for my new coaching practice. Currently, I’m researching to create an avatar – my ideal client. A young friend recently asked if I was targeting middle-aged men. I said, “not just men, but probably mostly middle-aged, because that often seems to be when questions of purpose arise.”
It seems that 1) the onset of signs that the body is declining; or 2) doing the math and realizing there are probably more years behind a person than in front of them stimulates new questions and concerns. With some first-hand experience under the belt of what does and doesn’t work, we have a better sense of the resources we already have and don’t yet have. Self-awareness (even knowing that we don’t know) and the limitations of time fuel the desire for personal transformation and growth.
Unless it’s a blowout, the last quarter or period of a game is often the most interesting. Particularly when we believe it’s a game worth playing.
Please consider sharing this post with someone if you found it helpful.
You can sign up to receive these posts here.